Whitehouse Institute of Design

As one of Australia's leading Australian owned, independent design colleges the Whitehouse Institute of Design achieves excellence in fashion, interior design, styling and promotional design.

Style and Design Co-ordination: 2 Year Advanced Diploma

What is style and Design Co-ordination:
Styling governs the look, feel, appeal or ambience of a visually orientated experience that is specifically designed for a target audience. Styling involves making choices and decisions about colour, texture, line, shape, lighting, mood, atmosphere, sound and environment and could apply to a particular magazine, a specially staged event, a specialist exhibition, show, expo or festival. It requires the creative and astute selection and on-time on-budget presentation of all aspects of the star attraction or feature event. Typically, stylists work in the public relations, publication, media, events or retail fields where they carry significant responsibility for achieving and maintaining high standard visual quality, consistency and presentation for displays, events, personalities, publications, photography, television or film.

duration: 4 semesters full-time
study mode: full-time or part-time

semester 1 subjects :
• Understanding Style and Taste
• Merchandising and Design
• Introductory Design
• Introduction to Drawing for Design
• Colour Theory and Applications
• Design Throughout History
• Industry Orientation

semester 2 subjects :
• Total Concept Styling
• Text Based Design
• Copy Writing and Editing
• Design Layout and Prepress
• Colour and Design
• Drawing and Media
• Design Computing Fundamentals
• Professional Practice Fundamentals
• Cultural History 1
• Vocational Work Experience (optional)

semester 3 subjects :
• Styling and Identity
• Publication Design
• Market Research
• Computer Based Presentation
• Rendering Objects in Context
• Computer Illustration 1
• Applied Professional Practice
• Business Communications
• Cultural History 2
• Industry Placement 1

semester 4 subjects :
• Design Coordination
• Creative Direction: Still Imaging
• Promotional Design
• Trend Prediction
• Computer Illustration 2
• Project Management
• Computer Project Management
• Industry Placement 2

Entry Requirements:
To enrol in the course, applicants who are Australian residents are required to submit an Application for Admission and must:
1 :have passed the equivalent of the NSW Higher School Certificate, OR
2 :if mature aged (20 years or over), demonstrate a capacity to undertake study in this field through relevant work experience OR
3 :if experienced in the areas of fashion or design, expertise will be considered at the Interview for Admission AND
4 :submit a portfolio of creative work and designs OR complete the entrance exam, in order to evaluate creative potential and ability to complete the course AND
5 :be interviewed to determine commitment to study.
The Australian University Admissions Index (UAI) score is not required for entry into Whitehouse programs. The selection emphasis is on creative potential and demonstration of interest in and commitment to design studies.

When to apply :
The Whitehouse Institute program commences mid-February of each calendar year. A mid-year intake (usually at the end of July) of students is considered once the minimum number of students have enrolled in each course.
We suggest prospective Advanced Diploma students apply for admission approximately three months prior to course commencement. Placement is awarded on creative potential and on a first come first served basis.

Course requirements :
To graduate, students must successfully complete all modules of study in their selected course, over a minimum of 2 years.
The full-time tuition program enables students to complete the Advanced Diploma in four semesters consisting of direct learning and workplace application. The part-time tuition program allows students to complete the course over a longer period of time.

Articulation :
On completion of an Advanced Diploma, students may articulate into the Bachelor of Technology Education (BTechEd) - in conjunction with - Southern Cross University or the Bachelor of Visual Art and Design (BVAD) at the Australian Catholic University.

Web page: http://www.whitehouse-design.edu.au