Tuesday, June 5, 2007
Cara Jones on Design Ethics
What are ethics?
Ethics is a rational study of moral dilemmas in(human action. Morals are shortly defined as codes or guides of conduct, implicit or explicit, that are based on personal long-lasting beliefs and values or those of surrounding society. A personal act can be considered moral, immoral or amoral from the point of view of ethical studies:
• Moral - an act or though that is in line with personal and societal moral codes
• Immoral - an act or thought that is against personal or societal moral codes
• Amoral - an act or thought that does not reflect choice based on moral codes
1• The Designer’s main concern must be to create communications that are helpful to audiences and users and that meet their needs with dignity and respect. Any communication created by a designer that intentionally misleads or confuses must be viewed as a negative reflection on the profession as a whole.
2• Designers must conduct themselves ethically and with integrity.
3• Show respect for others in words and actions.
4• Act in the spirit of a global community and cooperation.
5• Respect the diversity of human beings, and their social, ethnic, and cultural differences.
6• Respect the natural environment.
7• Respect the intellectual property of others.
8• Designers must not knowingly use information in an unethical manner nor produce communications that are unduly manipulative or harmful in their effect.
9• Designers must advocate and thoughtfully consider the needs of all potential audiences and users, particularly those with limited abilities such as the elderly and physically challenged.
10• Designers must recognize that their work contributes to the wellbeing of the general public, particularly in regard to health and safety and must not consciously act in a manner contradictory to this wellbeing.